Fashion never ends. Every season, new trends become apparent. Fashion is immediate. As soon as we put on an outfit we are engaging in fashion and conveying a message linked to fashion, even if we don’t want it to. Fashion is transparent. The message is there for you to see, purely in the design of the clothes. There is nothing you have to discover and you don’t have to be well-educated or well-read; you simply judge. Whether you like it or not, you’re free to have your own ideas and your own taste, good or bad.
Fashion fills up the press, websites and TV, using a language of its own to spread the message; it’s all about the A-listers, runway shows, catwalks, trends, glamour and seasonal collections. It’s a topic that reaches all social and cultural targets as well as all ages from all walks of life. It’s also a topic that heavily influences the worlds of Art and Photography, which is why here at Design Office we thought that the world of fashion could be the perfect influence behind our fresh new marketing campaign, due to launch in 2016.
Similar to fashion, graphic design never ends. It ebbs and flows and new trends appear and disappear depending on social, cultural and technological influences, but graphic design will always be current. Here at Design Office we recognise that and make a conscious effort to research what is trending, what our competitors are doing and what we can be doing to stand out, ensuring that our designs are always one step ahead. For us, graphic design is immediate. We thrive under pressure and endeavour to meet all deadlines, no matter how pressing they may be. Our work is transparent. Here at Design Office we make every effort to deliver hard copy proofs of visuals or designs to ensure that our clients know exactly what to expect of their products; at the very least we encourage all of our clients to pay us a visit and sit with their chosen designer to physically look at and go through their proofs before the final product is produced. We like to make the customer experience as simple as possible so that, just like with fashion, they don’t have to be well-educated designers or printers, they just have to judge whether or not they like what we do.
With that said, we were keen to ensure that the marketing campaign for 2016 was very much product based, stripping back the jargon about printing and design and letting the customer focus on what we can produce for them. For that reason, when we sat down to discuss the theme that would form the foundations of our 2016 marketing campaign we decided to advertise our products in the same way fashion items are advertised, by using their language to display our message. Similar to the monthly discounts found in fashion magazines for various stores or products, Design Office are going to be using the campaign to feature a different product with its unique offer every month throughout 2016; but not only will we be offering Stationery Suites and Vehicle Graphics, we will be offering sassy Stationery Suites and head-turning Vehicle Graphics!
More importantly, we appreciate every single one of our clients and the business they have undertaken with us, so as part of this new campaign we want to make sure that they know that; as of January 1st 2016, all of our customers will become part of the Design Office A-list!
Of course the fashion theme has now gone beyond the words used and crept into the actual design of the campaign; a new silver logo has been designed especially for this campaign and it will also feature a prestigious silver and red A-list stamp, representing how highly we value the relationship we have with every one of our clients. In addition, each product and its offer will be illustrated using silver typography laid out onto colour-coded tags, each colour representing the sector of design from which it has come.
As soon as the graphics for next year’s campaign had been perfected they were soon applied onto our 2016 desk calendar. While we are still a few weeks away from the New Year we want to make sure that all of our calendars have been produced and delivered to our A-list clients before Christmas, ensuring that they know what offers to expect in 2016.
As usual, our calendars have been produced in house from start to finish, not only including the design and print, but the collation and binding of each one as well. The design of the calendar alone was not simple; as we have chosen three different paper stocks for the front cover, the inner pages and the back board these three elements had to be designed separately. Once complete, our talented design team then set up each element for print, ensuring that the pages were laid out on in sheet in such a way that we would get the most out of every single sheet we used.
The print run for this job was around 600 calendars, meaning that it had be run through our 5 Colour Litho Printing Press. In order to do this, our design team also had to make the plates for each element of the calendar before they could be printed. Once the plates were made, our printer could then start to print test runs of the calendar as part of our quality control process, using our specialised printing software to test the colour of each sample to check that the right level of each colour is printing. Once satisfied with the CMYK levels, our printer then set to work printing the front covers onto 350gsm silk board. This process was then repeated when printing the pages of the calendar onto a 200gsm silk stock and the back board, which was also printed onto 350gsm silk board.
Now they have been printed, all of the elements are ready for our production team to cut and collate the covers, pages and back boards, before finishing them with a festive red wiro-binding. We then hope to deliver our calendars packed with a unique Design Office Christmas card to remind our clients how much we have appreciated their business this year and that we hope to continue the partnership in 2016.
Here at Design Office 2016 will bring lots of fantastic offers every month, as well as an excellent quality service and above all a fantastic partnership that money can’t buy. So why not consider us for your next creative project? No matter how big or small the job, we want you to be on our A-list so if you think we can help you in any way call 01270 252106 or send an email to firstname.lastname@example.org now!