Here at Design Office we can deliver exciting, innovative, integrated marketing campaigns that guarantee our clients quantifiable results. However, before we started developing any materials for our campaigns we wanted to ensure that we had done our homework so that every second we spent on future projects would be dedicated to producing quality content guaranteed to achieve the results that our clients are striving for. From our research we have focused on six steps that we believe will maximise viewership – and now we want to share that information with you!
Step 1: Know Your Audience
Of course, any campaign will have a target market. Therefore it is essential that you get to know your audience, understand exactly who they are and what it is they’re looking for. Clearly identity your demographic and psychographic (attitudes, interests and behaviours) as this will inform your key messages and identity the best marketing channels to use to reach your audience.
Step 2: Create a Detailed Plan
An integrated campaign will obviously cover multiple channels and if you’re not careful, managing this can easily spiral out of control. Therefore, it is important to create a detailed plan with goals, timescales and deadlines, outlining exactly when you plan to post content, deliver a message or activate a new channel.
Step 3: Be Selective With Your Channels
An integrated campaign does not necessarily mean you have to use every marketing channel possible. Instead, you should look back to your target market and identify what channels they are interacting with. From there you will be able to both choose the channels that will be the most effective for your campaign. Furthermore, consider the strengths and weaknesses of each channel – it’s not just about the audience, they need to help you reach your business objectives too!
Step 4: Be Consistent
A consistent visual identity is an important aspect of an integrated marketing campaign – and this goes far beyond your logo! Your visual identity is the general look and feel of your brand, the style of your photography and graphics, consistent logo treatment and common colours and fonts. Every aspect of your visual identity should be applied to your marketing campaign, ensuring that there is an immediate visual connection with your campaign and your company.
Step 5: Be Valuable and Emotive
What a customer wants more than anything is an emotional connection to a company that will provide real time value, and the way to tap into the emotions of your customer is by being creative!Develop a creative, emotive campaign and it is almost guaranteed to succeed.
Step 6: Don’t Forget to Track It!
The most valuable thing you can do for yourself is ensure that your campaign has analytics and attribution methods in place to help you clearly understand your audience and measure your success.
Our diverse team gives us the ability to develop any integrated marketing campaign and handle all of the elements from the strategy to the design and implementation. We thrive on deadlines and believe we are the perfect team to create and deliver a consistent, punctual campaign. If you wish to have a free marketing consultation please don’t hesitate to contact Stephanie on 01270 252106 or send an email to firstname.lastname@example.org