Rowlinson Packaging Create packaging solutions for businesses worldwide, the business started trading in 1966 and is now regarded as one of the premier UK suppliers of both wooden cases and wooden pallets.
Design Office have recently completed a direct mailing campaign on behalf of Rowlinson to promote their wooden pallets. 3 key messages were written and 3 mailers designed to go out to named recipients over 3 separate mailings, the aim being to ‘drip feed’ key benefits to manufacturing businesses.
The ongoing mailings help to promote the business by presenting the Company and the benefits of its products over a period of time, building recognition of the brand and an understanding of key benefits, Stockholding, Immediate Delivery and Cost Benefit.
To create interest as they land on the recipients desk, mailers were cut to different pallet shapes, simple messages were positioned on the front with bullets and the call to action sitting on the reverse.